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Education + Expo PassCalendly & Facetime & Zoom, Oh My: Tech Tools to Navigate Today’s Shopping Experience
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE:
Tech Bytes Session
LEVEL OF CONTENT:
Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers
TRACK: Sales & Marketing
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Education + Expo PassCOVID-19 changed the home building industry in multiple ways, including speeding up the digitalization of the home buying process. States that had outdated laws and rules about the closing process suddenly lifted those restrictions, and home buyers and builders alike were forced to jump headfirst into video calls and tours. It is now possible, and even preferable, for people to buy a new home without ever having stepped foot in it. During this Tech Bytes session, learn the new online shopping expectations of buyers, and understand ways your business can best utilize the digital tools available to interact and communicate with new home buyers.
- Gain a better understanding of your online presence and marketing to be able to engage with your customers more effectively.
- Explore the preferences of todays home buyers that are a direct result of social distancing practices.
- Identify how best to incorporate digital tools, such as Calendly, Facetime, Zoom and video, onto your website to communicate with potential buyers.
Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.
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Washington, DC 20005
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