FEB 9-11, 2021

Elevating the Virtual Experience at Every Customer Touchpoint

Monday, February 8 | 9:00 AM - 12:00 PM


LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Designers, Architects, Engineers & Planners, Sales & Marketing Professionals

TRACK: Research & Trends

In 2020, the home buying experience moved online overnight with people researching homes, touring communities, meeting with builder reps, contracting, and designing their houses entirely through virtual experiences. For years, forward-thinking builders have embraced digital strategies and technologies, but now it is a necessity to survive and thrive. This Master Workshop will take a deeper look at every stage of the customer journey—from marketing and sales to design and construction—and provide a toolkit of ideas and best practices for each touchpoint along the way. Learn from digital experts as well as builders small and large who have adapted to this new normal and are successfully offering customers the virtual experience they now expect.

  • Discover the best virtual strategies for every stage of the customer journey and hear from builders who have been able to adapt effectively.
  • Understand the new virtual sales process and the tools and strategies successful builders are using to close deals online.
  • Identify best practices for a seamless customer experience after the sale including options for virtual design, construction and project management.
  • Explore technologies that will impact home building and the customer journey in the years to come, including new ideas from the 2021 Virtual Consumer Electronics Show.

Workshops are $75 each. Purchase with your IBS registration (any type). Tickets may be purchased online by adding them to your IBS registration. Tickets purchased between January 9 and February 11, 2021 must be picked up by the purchaser at IBS Registration beginning Sunday, February 7, 2021. Tickets will not be distributed to anyone other than the purchaser of record. Photo ID will be required. Onsite Registration: If you are not yet registered for the show, please follow the instructions above. If you are already registered for IBS, you can head to the room of the workshop you wish to attend on Monday, February 8 and staff onsite will process your purchase.

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  • 1201 15th St NW
    Washington, DC 20005

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