Elevating the Virtual Experience at Every Customer Touchpoint [Recording Not Available]
Thursday, February 11 | 11:30 AM - 1:30 PM EST
SESSION TYPE:
Master Session
VIRTUAL FORMAT:
On-Demand
LEVEL OF CONTENT:
Advanced
WHO SHOULD ATTEND: Single Family Builders - All Types, Designers, Architects, Engineers & Planners, Sales & Marketing Professionals
TRACK: Sales & Marketing
In 2020, the home buying experience moved online overnight with people researching homes, touring communities, meeting with builder reps, contracting, and designing their houses entirely through virtual experiences. For years, forward-thinking builders have embraced digital strategies and technologies, but now it is a necessity to survive and thrive. This Master Workshop will take a deeper look at every stage of the customer journey—from marketing and sales to design and construction—and provide a toolkit of ideas and best practices for each touchpoint along the way. Learn from digital experts as well as builders small and large who have adapted to this new normal and are successfully offering customers the virtual experience they now expect.
- Discover the best virtual strategies for every stage of the customer journey and hear from builders who have been able to adapt effectively.
- Understand the new virtual sales process and the tools and strategies successful builders are using to close deals online.
- Identify best practices for a seamless customer experience after the sale including options for virtual design, construction and project management.
- Explore technologies that will impact home building and the customer journey in the years to come, including new ideas from the 2021 Virtual Consumer Electronics Show.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
Continuing Education
NAHB - 2.00 CE hour(s), NKBA - 0.200 CEU(s)
-
1201 15th St NW
Washington, DC 20005
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish