SESSION TYPE: Master Session
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Single Family Builders - All Types, Designers, Architects, Engineers & Planners, Sales & Marketing Professionals
TRACK: Sales & Marketing
In 2020, the home buying experience moved online overnight with people researching homes, touring communities, meeting with builder reps, contracting, and designing their houses entirely through virtual experiences. For years, forward-thinking builders have embraced digital strategies and technologies, but now it is a necessity to survive and thrive. This Master Workshop will take a deeper look at every stage of the customer journey—from marketing and sales to design and construction—and provide a toolkit of ideas and best practices for each touchpoint along the way. Learn from digital experts as well as builders small and large who have adapted to this new normal and are successfully offering customers the virtual experience they now expect.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 2.00 CE hour(s), NKBA - 0.200 CEU(s)