REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Tech Bytes Session
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers
TRACK: Sales & Marketing
By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. Video ads on YouTube, Connected TV (CTV) and Over-the-Top (OTT) work, but only if you do it right. New ad formats, advancements in targeting and enhanced tracking have created new opportunities for builders to reach a highly targeted and actively engaged audience. This Tech Bytes session will share examples from home builders to demonstrate how you can best leverage video to increase conversion rates and new home sales.
Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.