FEB 9-11, 2021

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Education + Expo Pass

The Emerging World of Video: OTT, CTV & YouTube Ads

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. Video ads on YouTube, Connected TV (CTV) and Over-the-Top (OTT) work, but only if you do it right. New ad formats, advancements in targeting and enhanced tracking have created new opportunities for builders to reach a highly targeted and actively engaged audience. This Tech Bytes session will share examples from home builders to demonstrate how you can best leverage video to increase conversion rates and new home sales.

  • Understand the best YouTube ad formats, targeting strategies.
  • Learn how to use YouTube Video Builder (Beta), Bumper Machine and other tools to create ads that result in home sales.
  • Understand the full scope of CTV, OTT and video ads, and learn how to leverage the latest in digital ad targeting to reach engaged in-market home buyers and increase ROI.
  • Explore beyond traditional video metrics to fully understand a campaigns impact, including how to track model home foot traffic from YouTube, CTV and OTT.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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