SESSION TYPE: Tech Bytes Session
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers
TRACK: Sales & Marketing
By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. Video ads on YouTube, Connected TV (CTV) and Over-the-Top (OTT) work, but only if you do it right. New ad formats, advancements in targeting and enhanced tracking have created new opportunities for builders to reach a highly targeted and actively engaged audience. This Tech Bytes session will share examples from home builders to demonstrate how you can best leverage video to increase conversion rates and new home sales.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)