FEB 9-11, 2021

Register Today

Education + Expo Pass

Today’s Design Studio Customer Experience

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals, 55+ Housing Builders and Developers

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

With at least a part of the selections experience now virtual, buyers are relying more on technology and the design consultant’s recommendations for coordinating products that meet their lifestyle needs and design preferences. This session will discuss changes to the design studio customer experience, and the builder’s operations, as they adapt to include a virtual design studio component. Review best practices for virtual appointments that deliver results without overwhelming buyers, and how to incorporate online shopping prior to the appointment. Learn how you can incorporate new tools and develop essential presentation skills, while ensuring that buying cycle time isn’t increasing and option sales and customer experience aren’t decreasing

  • Learn tips for successfully operating design studios that combine in-person, online and virtual components while maintaining options revenue and cycle time.
  • Identify ways for keeping emotional connections with buyers and how to delight them through the new virtual selections experience.
  • Develop essential skills for being a design consultant today, and learn how to guide buyers with authority, compassion, expertise and strength.
  • Learn ways to successfully guide your team and buyers through the personal selection experience.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language

SEARCH Powered by Murphy Door