FEB 9-11, 2021

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Education + Expo Pass

Authenticity Sells: Curb Appeal that Makes a Lasting Impression

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Designers, Architects, Engineers & Planners

TRACK: Architecture & Design

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Education + Expo Pass

Today’s buyers crave permanence, authenticity and communities that feel like home. But how can a project team create this feeling in a home that was recently built? “Authentic” doesn’t have to mean historic; authenticity comes from good architecture, great detailing and a thoughtful approach to colors and materials. One size does not fit all, and builders and designers can benefit from a deeper understanding of exterior architecture, regional preferences, material palettes and style. This session will reveal how you can create homes and communities that are true to place and authentic to style, which increases curb appeal and sellability with future buyers.

  • Review massing rules in various architectural styles to create homes that feel authentic and have greater curb appeal.
  • Understand how to align color palettes with architectural styles, and learn how color blocking can enhance or detract from particular styles.
  • Explore exterior style, color and materials trends by region.
  • Create homes and communities with texture and interest to drive buyer interest.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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