FEB 8-10, 2022

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Authenticity Sells: Curb Appeal that Makes a Lasting Impression

Friday, February 12 | 12:00 - 12:45 PM EST

SESSION TYPE: Building Knowledge session: Semi-Live More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Designers, Architects, Engineers & Planners

TRACK: Architecture & Design

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Today’s buyers crave permanence, authenticity and communities that feel like home. But how can a project team create this feeling in a home that was recently built? “Authentic” doesn’t have to mean historic; authenticity comes from good architecture, great detailing and a thoughtful approach to colors and materials. One size does not fit all, and builders and designers can benefit from a deeper understanding of exterior architecture, regional preferences, material palettes and style. This session will reveal how you can create homes and communities that are true to place and authentic to style, which increases curb appeal and sellability with future buyers.

  • Review massing rules in various architectural styles to create homes that feel authentic and have greater curb appeal.
  • Understand how to align color palettes with architectural styles, and learn how color blocking can enhance or detract from particular styles.
  • Explore exterior style, color and materials trends by region.
  • Create homes and communities with texture and interest to drive buyer interest.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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