FEB 8-10, 2022

Access On-Demand Video

Get Video

Social Media for All: Strategies for Large & Small Builders in 2021

Tuesday, February 9 | 1:00 - 1:45 PM EST

SESSION TYPE: Building Knowledge session: Semi-Live More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals

TRACK: Sales & Marketing

Access On-Demand Video

Get Video

Social media is a critical component of a sound marketing strategy, yet approaches can differ if you are closing 4 homes a year versus 400. During this knowledge-packed session, a small, medium and large builder share what’s working well for them and the social media tactics they focus on for the best return on investment. Hear how they use social to drive traffic to the website, and which tools are most effective. Learn how these builders are finding success with Facebook and Instagram ads with budgets ranging from $250 to $5,000 a month. Discover how you can utilize social media to reach buyers during their journey to becoming homeowners and find ways to use it for reputation management.

  • Discover how builders of various sizes and marketing budgets make the best use of social media.
  • Find out which social media sites and tactics return the best ROI in 2021.
  • Gain a deeper understanding for how to navigate Facebook advertising and how much to budget.
  • Determine how to best use social media for reputation management.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language