SESSION TYPE: Building Knowledge session: Semi-Live
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals
TRACK: Sales & Marketing
Social media is a critical component of a sound marketing strategy, yet approaches can differ if you are closing 4 homes a year versus 400. During this knowledge-packed session, a small, medium and large builder share what’s working well for them and the social media tactics they focus on for the best return on investment. Hear how they use social to drive traffic to the website, and which tools are most effective. Learn how these builders are finding success with Facebook and Instagram ads with budgets ranging from $250 to $5,000 a month. Discover how you can utilize social media to reach buyers during their journey to becoming homeowners and find ways to use it for reputation management.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)