FEB 8-10, 2022

Marketing Strategies for the Future: Level Out & Level Up

Monday, February 7 | 1:00 - 4:00 PM EST

SPEAKERS:  Mollie Elkman, Kerry Mulcrone, Bryan Mecsey, Karen Schroeder, Kendra Dare


TRACK: Sales & Marketing

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals

What It's About

We’ve survived quite a storm. A global pandemic, skyrocketing home demand, production delays and virtual everything—trying to manage it all has been hard enough, let alone thinking about a plan for the future. But as the clouds part and things begin to level out, now’s the time to reassess your marketing efforts and set a course that keeps you ahead of the competition. This Master Workshop has you covered! The Marketing Umbrella approach is about thinking broadly when it comes to research, strategy, branding, content, digital and experiential marketing. We’ll explore the five elements for building a marketing plan with low spend and big results, and dive deep into the most effective tools out there. No need to feel overwhelmed. Join us to get all the information in one place and leave with a framework for making the best marketing decisions for your company’s future.

What You’ll Learn

  • Explore the five critical elements of a marketing plan and how to covert a blank plan (which all attendees will receive) into an essential company resource that can be used immediately.
  • Identify the most effective content, digital and experiential marketing tools along with best practices for using them to strategically connect with prospects.
  • Learn what it takes to build a brand that can sustain any market by creating a value and goal driven mission that resonates with internal teams, partners and buyers.

How to Attend

Workshops are $75 each. Purchase with your IBS registration (any type). Tickets may be purchased online by adding them to your IBS registration. Tickets purchased on or prior to January 7, 2022 will be mailed. Tickets purchased between January 8 and February 9, 2022 must be picked up by the purchaser at the IBS Special Events Ticket counter in IBS Registration at the OCCC, West Hall A Lobby beginning Sunday, February 6, 2022. Tickets will not be distributed to anyone other than the purchaser of record. Photo ID will be required.

Onsite Registration:
If you are not yet registered for the show, please follow the instructions above. If you are already registered for IBS, you can head to the room of the workshop you wish to attend on Monday, February 7 and staff onsite will process your purchase.

Continuing Education

NAHB - 3.00 CE hour(s)

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  • 1201 15th St NW
    Washington, DC 20005

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