America At Home: How Consumer Insight Became a Flexible Home for the Future

What It's About

In early 2020, a group of industry leaders recognized that the pandemic would thoroughly change how consumers viewed and used their homes. Through the American At Home Study, they set out to understand the shift taking place – and then turned that research into reality by building a physical concept home (and virtual experience) based exclusively on their findings. In this fascinating session, join key members of the project team as they share insights from more than 7,000 survey respondents, explore the design changes consumers want in new homes, compare data collected to actual buyer purchasing, and demonstrate how this type of consumer-connected design and virtual engagement can be applied to your own projects.

What You’ll Learn

• Learn how to connect consumer-based insights to home design.
• Identify the changes and features from the pandemic that are likely to stick going forward.
• Explore best practices for successfully designing projects across time zones via virtual interaction.
• Recognize the value that digital assets bring to the sales and marketing environment.

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.