JAN 31-FEB 2, 2023

Does Your Website Have a “Buy Now” Button?

Wednesday, February 9 | 11:15 AM - 12:15 PM EST

SPEAKERS:  Greg Bray, Carol Morgan, Paul Gortzig



SESSION TYPE: Building Knowledge Session More Info

TRACK: Sales & Marketing

FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Multifamily Builders & Developers, Sales & Marketing Professionals

What It's About

Is your website an e-commerce engine where homebuyers can click a “Buy Now” button and purchase a new home? Car dealers have perfected selling cars online -- even allowing for a variety of options and upgrades. Why haven’t home builders figured this out? This session focuses on what home builders need to add to their websites to make “Buy Now” possible. Integrating technology with marketing messaging and learning how the sales team supports the customer experience for early adopters is key. Find out what home buyers need in order to feel comfortable with this transaction.

What You’ll Learn

  • Determine why Buy Now is important.
  • Identify the fundamentals you need to have in place before launching a Buy Now e-commerce site.
  • Learn how marketing can support the shift to Buy Now for your business.
  • Explore the role the sales team plays in a Buy Now world?

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.100 CEU(s)

Sponsored By:

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IBS logo
  • 1201 15th St NW
    Washington, DC 20005

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