SPEAKERS: Greg Bray, Carol Morgan, Paul Gortzig
LOCATION: OCCC - W311-A
REGISTRATION TYPE: All Access Pass
SESSION TYPE: Building Knowledge Session
TRACK: Sales & Marketing
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Single Family Builders - All Types, Multifamily Builders & Developers, Sales & Marketing Professionals
What It's About
Is your website an e-commerce engine where homebuyers can click a “Buy Now” button and purchase a new home? Car dealers have perfected selling cars online -- even allowing for a variety of options and upgrades. Why haven’t home builders figured this out? This session focuses on what home builders need to add to their websites to make “Buy Now” possible. Integrating technology with marketing messaging and learning how the sales team supports the customer experience for early adopters is key. Find out what home buyers need in order to feel comfortable with this transaction.
What You’ll Learn
How to Attend
Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.