JAN 31-FEB 2, 2023

Moving Beyond Clicks: The Skills, Tools & Mindset for the Modern Marketer

Thursday, February 10 | 9:15 - 10:15 AM EST

SPEAKERS:  Kerry Mulcrone, Angela McKay

LOCATION: OCCC - Spotlight and Game Changers - Tangerine Ballroom - West Hall F3


SESSION TYPE: Spotlight Session More Info

TRACK: Sales & Marketing

FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types

What It's About

Traditional marketing focuses on blogging, social media and email. While those tactics are still important, marketing is so much more. Yesterday’s marketer was focused on lead generation and conversion, while the marketer of today (and tomorrow) is equipped with a growth mindset and is focused on the entire customer journey. This session will tackle a marketing strategy that reflects and exceeds the desires of the digital-first shoppers and buyers. Examine the tools and tactics that the modern marketer needs for success both internally within their organization and externally to their market. And delve into the principles of the F.A.S.T. marketing approach: Forward-thinking, Act Decisively, Shift with Customers, and Track Relevant Metrics.

What You’ll Learn

  • Identify the difference between traditional marketing and product-led marketing.
  • Utilize the F.A.S.T. marketing approach for creating a better experience for your customers.
  • Discover a new set of metrics and technology tools to measure success.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.100 CEU(s)

Sponsored By:

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    Washington, DC 20005

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