FEB 8-10, 2022

To Pivot or Not to Pivot? 10 Key Marketing Changes You Must Make in 2022

Tuesday, February 8 | 1:45 - 2:45 PM EST

SPEAKERS:  Robert Cowes, Tori Streff



SESSION TYPE: Building Knowledge Session More Info

TRACK: Sales & Marketing

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers

What It's About

The home shopping experience has forever changed. Home builders need to be prepared to continue to pivot their marketing strategies to meet the growing demands of homebuyers. This session takes an inside look at the 10 key strategy pivots, both online and onsite, that organizations must have in place to meet buyer experience expectations. Join us to hear case studies on the home builder and real estate developers that are leading the way, and leave with tactical execution ideas covering search, display, email, website creation, social media, geofencing, tracking, analytics, and more to build successful marketing programs in 2022.

What You’ll Learn

  • Learn tips and tactics you can use across multiple marketing channels.
  • Determine how to actively adjust in real-time to focus tactics based on trending buyer behavior.
  • Understand how to adapt these tips and tactics into a strategy and remain competitive in 2022.
  • Analyze which marketing channels are trending in 2022 and how to stay ahead of important changes.

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.100 CEU(s)

Sponsored By:

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  • 1201 15th St NW
    Washington, DC 20005

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