SPEAKERS: Robert Cowes, Tori Streff
LOCATION: OCCC - W315
REGISTRATION TYPE: All Access Pass
SESSION TYPE: Building Knowledge Session
TRACK: Sales & Marketing
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers
What It's About
The home shopping experience has forever changed. Home builders need to be prepared to continue to pivot their marketing strategies to meet the growing demands of homebuyers. This session takes an inside look at the 10 key strategy pivots, both online and onsite, that organizations must have in place to meet buyer experience expectations. Join us to hear case studies on the home builder and real estate developers that are leading the way, and leave with tactical execution ideas covering search, display, email, website creation, social media, geofencing, tracking, analytics, and more to build successful marketing programs in 2022.
What You’ll Learn
How to Attend
Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.