JAN 31-FEB 2, 2023

Leveraging Technology to Attract the Digital-Savvy, Connected Buyer

Tuesday, February 8 | 3:45 - 4:45 PM EST

SPEAKERS:  Ingrid Prince, Angela McKay, Shari Morton, Kimber Gabryszak



SESSION TYPE: Building Knowledge Session More Info

TRACK: Sales & Marketing

FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types

What It's About

There are 4.8 million Millennials who turned 30 in 2021. If they haven’t bought a home yet, they are longing, looking and learning. Have you adapted your methods of marketing and selling to meet the digital savvy, connected buyer? Technology is more than just your website and your CRM. Buyers want to navigate and learn more online; do you have the right tools in place to create a seamless and frictionless experience? In this session, hear from four industry experts -- sales leaders, online sales counselors and tech gurus -- on how technology can improve the homebuying journey, and create an integrated and cohesive solution for both buyer and builder.

What You’ll Learn

  • Understand the Gen Z, Millennial and Boomer buyers relationship with technology and the opportunity gap that exists for builders.
  • Examine the new sales process that is engaging the buyer at every stage of the journey.
  • Gain honest feedback and the tools needed to improve your buyers experience.

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.100 CEU(s)

Sponsored By:

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IBS logo
  • 1201 15th St NW
    Washington, DC 20005

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