Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Bottling Buyer Anticipation: Setting Expectations in a High Demand Era

Thursday, February 10 | 1:45 - 2:45 PM EST

SPEAKERS:  Robert Cowes, Ivelys (Evie) Tavarez, Tori Streff



SESSION TYPE: Building Knowledge Session More Info

TRACK: Sales & Marketing

FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers

What It's About

You’ve built it, and now they all want to come! Learn what strategies and tactics you can leverage to bottle anticipation and set proper homebuyer expectations in a high demand for new homes era. From content marketing to drip campaigns and reputation management, this session will provide insight into how home builders and community developers can manage client expectations and keep their eyes from straying to the competition while they wait. Plus, hear case studies from builders and learn how they successfully put these best practices into place.

What You’ll Learn

  • Discover why content marketing is essential and what you need in a high demand era.
  • Understand why you cannot ignore your digital reputation and best practices for managing it.
  • Learn how to leverage current homeowners to show that your homes/community are worth the wait.
  • Identify the Top 5 musts to keep homebuyers and realtors engaged and set the right expectations in a high demand era.

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.100 CEU(s)

Sponsored By:

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