Audience Targeting & Data Privacy: Creating Effective Social Media Ads

What It's About

Are you running Facebook and/or Instagram ads but aren’t sure if you’re actually reaching your target audience? Do your ads frequently get denied and you don’t know why? You aren’t alone. Facebook has continually made it harder for advertisers to hone on their target audience, and privacy changes -- particularly with iOS14 -- have made understanding how to create effective ads even more confusing. In this Tech Bytes session, learn ways of ensuring your Facebook and Instagram ad budget is being spent as effectively as possible. Discover how to create effective ads that will reach your target audience and get you the most bang for your buck. Topics include using the Facebook Pixel, special ad categories, creating audiences and more.

What You’ll Learn

• Understand how recent privacy changes have affected advertisers, particularly in the home building industry.
• Discover how the Facebook Pixel is crucial for reaching your target audience.
• Learn how to create saved, custom, and special ad audiences to retarget potential customers or create look-alike audiences.