GA4 & More: 5 Things You Should Be Doing for Organic Search in 2023

What It’s About

Organic search remains one of the top traffic drivers and a key source of highly engaged users to your website. With Google constantly evolving organic search results and the BIG shift to Google Analytics 4 in 2023, this session will explore proven tactics for identifying issues, tracking trends, and improving your SEO. This is not a technical session on SEO, but instead will provide tangible strategies you can put in place now that can result in better insights and, ultimately, more customers.

What You’ll Learn

• Understand why GA4 should be an integral part of your 2023 strategy as well as key GA4 metrics and how to use them for SEO optimization.
• Identify ways to influence what Google says about your company in their organic search listings and why this is important in more users clicking on your listing versus your competitors.
• Learn how your website photos and videos might be hurting SEO performance and what to do about it.
• Discover best practices for improving local search performance.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.