Building Knowledge Session
Connecting with Your Buyers' Cultural, Generational & Lifestyle Needs
Thursday, February 2 | 10:30 - 11:30 AM
LVCC - West 316
What It’s About
Growing groups of buyers are flooding the housing market, causing a move towards new marketing methods. Whether your buyer is multicultural, first-time, multigenerational, single or a divorcee, their buying perspective is unique. As a result, home builders have the chance to adjust to better connect with them and create a more comfortable experience. In this session, learn from our expert panel as they share statistical data, first-hand experience, and marketing and sales best practices for adjusting your current processes to make room for the growing wave of buyers.
What You’ll Learn
- Examine cultural-, generational- and lifestyle-specific needs to help you gain trust and connect with the new waves of buyers.
- Create a more culturally-sensitive process that can ultimately lead to more sales.
- Understand how connecting with different cultures and generations within your company will improve your hiring and sales processes.
How to Attend
Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.
Get Access
Details
Registration Type
Expo+Education Pass
Track
Sales & Marketing
Format
Building Knowledge Session
Level of Content
Intermediate
Who Should Attend
Sales & Marketing Professionals
Continuing Education
NAHB - 1.00 CE hour(s)
NKBA - 0.100 CEU(s)