Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Building Knowledge Session

Connecting with Your Buyers' Cultural, Generational & Lifestyle Needs

Thursday, February 2 | 10:30 - 11:30 AM
LVCC - West 316

What It’s About

Growing groups of buyers are flooding the housing market, causing a move towards new marketing methods. Whether your buyer is multicultural, first-time, multigenerational, single or a divorcee, their buying perspective is unique. As a result, home builders have the chance to adjust to better connect with them and create a more comfortable experience. In this session, learn from our expert panel as they share statistical data, first-hand experience, and marketing and sales best practices for adjusting your current processes to make room for the growing wave of buyers.

What You’ll Learn

  • Examine cultural-, generational- and lifestyle-specific needs to help you gain trust and connect with the new waves of buyers.
  • Create a more culturally-sensitive process that can ultimately lead to more sales.
  • Understand how connecting with different cultures and generations within your company will improve your hiring and sales processes.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Building Knowledge Session

Level of Content


Who Should Attend

Sales & Marketing Professionals

Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

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