Connecting with Your Buyers' Cultural, Generational & Lifestyle Needs

What It’s About

Growing groups of buyers are flooding the housing market, causing a move towards new marketing methods. Whether your buyer is multicultural, first-time, multigenerational, single or a divorcee, their buying perspective is unique. As a result, home builders have the chance to adjust to better connect with them and create a more comfortable experience. In this session, learn from our expert panel as they share statistical data, first-hand experience, and marketing and sales best practices for adjusting your current processes to make room for the growing wave of buyers.

What You’ll Learn

• Examine cultural-, generational- and lifestyle-specific needs to help you gain trust and connect with the new waves of buyers.
• Create a more culturally-sensitive process that can ultimately lead to more sales.
• Understand how connecting with different cultures and generations within your company will improve your hiring and sales processes.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.