Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Building Knowledge Session

The Wake-Up Call: Proven Sales Tactics for a Tough Market

Tuesday, January 31 | 4:00 - 5:00 PM
LVCC - West 316

What It’s About

2023 presents builders with a new and much more challenging era of home buying, but many are still clinging to programs and strategies introduced in a high-demand selling environment. The customer has radically revamped their expectations and front-line sales teams must adjust with them, determining ineffective methodologies to scuttle, successful ones to keep and new practices to embrace for engaging prospects from their first online connection through the sale. The hot market lulled us to sleep -- let this session be your wake-up call for returning to first principles and discovering new market sales techniques!

What You’ll Learn

  • Learn how to assess your current customer experience systems and process and how to rethink your approach.
  • Reexamine what you know about buyer behavior and revamp your approach to a new era in home buying.
  • Discover how to connect deeply with your customer earlier in the process.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Building Knowledge Session

Level of Content


Who Should Attend

Sales & Marketing Professionals, Multifamily Builders & Developers, 55+ Housing Builders and Developers


Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

© 2023 National Association of Home Builders of the United States. All rights reserved.
NAHB logo

IBS logo

Select Your Language