Why Can't My Website Be Like Tesla's?

What It’s About

This session will explore the key components a builder should focus on when building or updating a website. While many want to be modern and cutting edge like Tesla, much more needs to go into a home builder's website. From the first introduction to the builder, through shopping and decision-making, into the buyer and owner phase, your site needs to support its customers through every step of the process. We'll look at the elements that make websites like Tesla's and Apple's so popular and how builders can take some of those ideas and apply them into an engaging website that can support brand identity, content, usability, education, and most importantly, your buyers' needs.

What You’ll Learn

• Explore the most important components of web design for builders.
• Understand how your website can support users through all stages of the buyer journey.
• Learn what content to prioritize and where to invest.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.