Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Building Knowledge Session

Shifting Demographic Trends: What’s Next for the U.S. Housing Market

Wednesday, February 1 | 1:00 - 2:00 PM
LVCC - West 219

What It’s About

Demographics drive the demand for housing, and the last two years have transformed demographic trends—some temporarily, and some permanently. Housing demand has flourished due to the timing of a large cohort of young adults forming households as well as more emphasis on the home itself as people spend more time there. The flexibility of working remotely has created new opportunities for households to relocate. Diminished immigration has further decelerated an already slow-growing labor pool, but job openings remain higher than the number of applicants. This session will provide more clarity on the demographic trends ahead, and how they impact society, the economy, and housing demand and product preferences.

What You’ll Learn

  • Analyze the similarities and differences among the generational segments have affected the economy, the demographic makeup of the US, and the housing market.
  • Understand how these shifts impact consumers product preferences.
  • Explore how these shifts may influence the housing market going forward.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Research & Trends


Building Knowledge Session

Level of Content


Who Should Attend

Single Family Builders - General Contracting, Production, Spec/Tract, Sales & Marketing Professionals, Single Family Builders - Custom


Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

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