Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Pre-Show Master Workshop

Revive & Retool Your Customer Experience Journey

Monday, January 30 | 9:00 AM - 12:00 PM
LVCC - West 218

What It’s About

Over the past two years, the customer experience has taken a back seat as we dealt with a frenzied pace of sales paired with continuous supply chain issues, construction delays and labor challenges. With the market returning to a somewhat familiar rhythm, builders and remodelers are left wondering how to revive their strategies and provide the experience buyers now expect. Fortunately, this Master Workshop has the answers! Marketing, sales, design, communication, change orders, warranties, referrals and more—no stone will go unturned as our panel of industry experts outline best practices for building a market-proof customer journey from pre-sale to post-close and beyond.

What You’ll Learn

  • Identify various lead gen, lead conversation and proptech tools, including how to attract buyers to (and keep them on) your website, keep buyers informed, gain rock-solid referrals and loyalty, and more.
  • Discuss the importance of proactive versus reactive communication and how to train your team to deliver difficult news without risking cancellation.
  • Learn how the science of design impacts the consumer experience, how buyers' values have changes and what they now look for, and how you can utilize storytelling through design.
  • Discover ways to manage some of the trickiest parts of the journey including selections, change orders, delays, call-backs and warranties.

How to Attend

Workshops are $75 each. Purchase with your IBS registration (any type). Tickets may be purchased online by adding them to your IBS registration. Tickets purchased on or prior to December 30, 2022 will be mailed. Tickets purchased between December 30, 2022 and February 2, 2023 must be picked up by the purchaser at the IBS Special Events Ticket counter in the IBS Registration Tent at the LVCC, beginning Sunday, January 29, 2023. Tickets will not be distributed to anyone other than the purchaser of record. Photo ID is required.


Registration Type

Any IBS Registration


Sales & Marketing


Pre-Show Master Workshop

Level of Content


Who Should Attend

Single Family Builders - General Contracting, Production, Spec/Tract, Sales & Marketing Professionals, Remodelers

Continuing Education

NAHB - 3.00 CE hour(s)

NKBA - 0.300 CEU(s)

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