Building Your Brand, Thriving in Change, Innovating for Growth

What It’s About

From “Super Bowl Babies” to the return of the “Pepsi Challenge,” Dawn Hudson’s track record of success is packed with groundbreaking ideas born of an ability to see what’s around the corner and take action to secure competitive advantage. In this dynamic session, she’ll lean on her 20+ years of experience with some of the world’s best-known brands, including the NFL, PepsiCo, Lowe’s, PF Chang’s and the LPGA, to explore the state of home building and offer ideas to help your business thrive and grow no matter what lies ahead. You’ll be challenged to think about generational shifts in your client base, see service through the eyes of your customers, recognize the importance of brand—no matter your business size—and how to differentiate in a digital world, and create a culture of innovation and change, even in an industry that can be slow to do so. A home purchase is one of the most personal and meaningful decisions a person will make—and while business has been booming for more than a decade, it will not always. Hudson will show you how to create a differentiated brand and company that inspires trust, anticipates and prospers in periods of transformation and wins against the competition.

What You’ll Learn

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.