Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Learning Lab

4/12 Pitch: Maximizing Your Social Media Presence in 2023

Thursday, February 2 | 11:30 AM - 12:30 PM
LVCC - West 232

What It’s About

Explore four of the hottest trends and most effective tools in social media today—social media optimization, paid social ads, influencer marketing and social analytics. Speakers will take the stage for 12-minutes a piece to highlight must-know features and demonstrate ways to take advantage of each in 2023. First, discover why social media optimization (SMO) is the new SEO and how subtle tweaks, from changing your bio to adding the right keywords, can be vital for your success. Ready to stop wasting money on ineffective ad campaigns and finally make your social platforms lead-generating machines? Our second presentation is for you. Next, get the inside scoop on how to build trust and drive customer acquisition through influencer marketing, a highly effective but under-utilized tool for builders. Finally, we'll tie it all together by diving into the world of analytics to learn about the tools you can use to measure the success of your various social efforts across platforms.

What You’ll Learn

  • Recognize the impact social media optimization and how to apply it to your various profiles and platforms to increase reach, lead generation and engagement.
  • Identify simple tweaks to significantly increase your ROI from paid social media ads.
  • Explore what influencer marketing is, how it differs from traditional marketing and how home builders can effectively utilize it.
  • Learn about the tools and best practices for measuring your social success and the ROI of each of your various efforts.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Learning Lab

Level of Content


Who Should Attend

Sales & Marketing Professionals

Continuing Education

NAHB - 1.00 CE hour(s)

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