Do Your Marketing Dollars Lie? Cracking the Code of Digital ROI
Tuesday, February 27 | 2:00 - 3:00 PM
LVCC - West 315
What It's About
Unravel the complexities of digital marketing in the modern era and gain insights on optimizing your investments. As marketing has shifted from physical to digital over the last two decades, you’ve been promised better ROI and better assessment of the true effectiveness of your spending. In reality, it’s harder than ever to understand where to place your spend and determine its value. This session will demystify the digital marketing ecosystem, equipping you with the tools to make informed decisions and optimize your investments. Delve into each point along the value chain, harnessing data to craft compelling marketing messages that deliver measurable results.
What You’ll Learn
- Discover why digital marketing, despite its promise of precise analysis, often presents challenges in determining where to allocate resources.
- Learn how to assess the effectiveness of marketing spend and cut through the double speak and jargon of the individual participants.
- Identify ways to gain information and data from vendors and staff members you can use.
- Understand how to more effectively plan your digital marketing activities and spending and gain performance benchmarks to measure your ROI.