Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Punch List: Overcoming 16 Lead-Killing Mistakes Builders Make with Their Websites

Tuesday, February 27 | 8:30 - 9:30 AM
LVCC - Learning Labs - West 232

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    What It's About

    Your website should be your best new home salesperson, constantly generating critical leads with ease. However, far too many builders are missing out on the full marketing potential this powerful digital tool offers, or worse yet, missing the mark entirely. In this rapid-fire Punch List, four industry experts—with experience in branding, website development, SEO, conversion optimization, AI tools and online sales best practices—will show 16 lead-killing mistakes that builders make online and provide clear, actionable steps to overcome these errors and turn your website into a lead-generating machine.

    What You’ll Learn

    • Gain an understanding of the process home buyers use to find and select relevant builders online.
    • Learn how builders can use their website to better engage with prospective buyers and convert them into leads.
    • Identify specific actions a builder can take to improve the lead generation of their website.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Greg Bray
    Blue Tangerine
    Picture of Leah Fellows
    Blue Gypsy Inc.
    Picture of Mike Bills
    Picture of Robyn Bonaquist
    B-Squared Advertising


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Learning Lab
    Level of Content
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)