Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

From Average to Exceptional: An Inside Look at One Builder’s 2x Profit Growth

Tuesday, February 27 | 8:30 - 9:30 AM
LVCC - West 204

  • What It's About
  • What You'll Learn
  • How to Attend
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    What It's About

    Kelly Anderson, owner of custom building and remodeling firm Ironwood Custom Builders, knew his company was falling short. He understood there were better, and easier, ways to grow while improving margins. The result—he embarked on a multi-year journey to "remodel" his company from top to bottom. The makeover consisted of changing lead generation strategies, updating his sales process to charge for estimates and adding or rebuilding all his internal systems to improve margins. Come hear the story of how he built his new company using existing assets, challenges he faced along the way, partners who helped him reach his goals, and of course, the before/after results. Walk away inspired with ways you can transform your own business in 2024. THIS SESSION WILL BE OFFERED AGAIN ON TUESDAY, FEBRUARY 27, FROM 2:00-3:00 PM IN ROOM W224.

    What You’ll Learn

    • Discover how to attract, capture and convert high-quality leads as a custom builder and remodeler.
    • Learn how to charge for estimates and design services during the sales process and how to incorporate a salesperson in the design/build process.
    • Uncover ways to streamline estimating to improve initial project budgets and expedite the process of presenting a price for a custom home or remodeling project.
    • Find the Key Performance Indicators (KPIs), or numbers, custom builders and remodelers should be using to manage their company and how to review internal processes for efficiency.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Kelly Anderson
    Ironwood Custom Builders, Inc
    Picture of Rick Storlie
    Builder Lead Converter


    Registration Type
    Expo+Education Pass
    Custom Building & Remodeling
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Remodelers, Single Family Builders - Custom

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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