Two-Story Talk: Successful Strategies for Building & Protecting Your Brand
Wednesday, February 28 | 8:30 - 9:30 AM
LVCC - IBS Learning Lab - West 232
What It's About
Your company’s brand—the stories, feelings and opinions people have about your company—is a valuable part of what makes your company unique. This Two-Story Talk will offer proven strategies for creating, shaping and protecting your brand’s voice. In our first story, learn what it takes to establish a compelling brand, one which generates raving fans and brand ambassadors. You’ll also identify ways to proactively keep a pulse on your brand’s affinity and customer satisfaction. In story two, see how your brand can be reflected in your online presence, for good and for bad. You’ll discover tips for shaping and improving your brand online, as well as a toolkit for responding to negativity and bad publicity.
What You’ll Learn
- Learn the steps to create, shape and protect your brands voice.
- Acquire tools and best practices to help you address customer concerns and create raving fans.
- Understand how to turn customers into brand ambassadors who can provide referrals and recommendations.
- Discover strategies for proactively measuring your brands affinity and customer satisfaction.