Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

7 Website Optimization Secrets for More Engagement & Conversions

Wednesday, February 28 | 8:30 - 9:30 AM
LVCC - West 220

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    What It's About

    Your website is a vital part of your sales process, readily available to engage new home buyers and convert them into qualified leads. Available 24 hours a day, 7 days a week, it holds the ability to provide buyers the answers they need, when they need them. But is your website up to the task? Builders don’t always see the value of investing time and money in website enhancements, but those who do see growth in sales volume. Explore seven proven website optimization techniques and hear two builders share their experiences for successfully using techniques to improve engagement and lead conversions on their websites.

    What You’ll Learn

    • Learn key website optimizations to maximize sales potential.
    • Discover which website improvements significantly enhance buyer engagement and drive lead conversion rates.
    • Identify the most effective tools for website analysis and gauging the success of website changes.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Chris Ashley
    Hakes Brothers
    Picture of Kim Ross
    Canter and Quill Marketing Advisors
    Picture of Mila Sorenson
    Blue Tangerine


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Multifamily Builders & Developers, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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