Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Creating Emotional Engagement in Your 55+ Marketing & Sales

Tuesday, February 27 | 11:15 - 11:45 AM
LVCC - 55+ Housing Central - West 308

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    What It's About

    When you elevate emotions, you engage the buyer. This interactive program will help you recognize observable behaviors of your 55+ consumers that represent motivation cues and create dynamic emotional engagement. Learn to identify the top 55+ housing segments in any zip code, connect with prospects' generational identity, and understand their ideals in order to broadcast on their wavelength. Better understand the emotional triggers and brain inner workings that affect home buying decisions. Discover how to utilize the top three consumer psychographic segmentations systems successfully employed by major-league marketers to dynamically communicate with 55+ consumers in print, digitally and in person to capture more sales, provide an enhanced customer experience and dramatically increase your profitability as a 55+ builder or developer.

    How to Attend

    Open to all IBS registrants.


    Picture of Jane OConnor
    55 Plus, LLC


    Registration Type
    Any IBS Registration
    55+ Housing Central
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Land Developers, Sales & Marketing Professionals

    Continuing Education
    NAHB - 0.50 CE hour(s)
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