Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Customer Exchange is the New CX

Tuesday, February 27 | 8:00 - 8:30 AM
LVCC - Sales Central - West 311

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    What It's About

    We've entered a new chapter of customer experience and collaboration and it will impact your opportunity for future profitability. Learn the new CX, Customer Exchange, and how this fresh approach allows you to think through ways to manage customer expectations amidst rate hikes, supply and demand changes and post-pandemic challenges. We'll explore where today's consumer finds value in the "new CX", dive into what it takes to move the value needle from trap fences, topo maps and vanilla folders to stay highly competitive and ultimately profitable, and review real-life collaboration examples where customers drive the next generation of home-buying experiences that offer increased savings, revenue and consumer loyalty.

    How to Attend

    Open to all IBS registrants.


    Picture of Jennifer Cooper
    Evolution Marketing
    Picture of Chris Hartley
    K. Hovnanian® Homes
    Picture of Kyle Erdman


    Registration Type
    Any IBS Registration
    Sales Central
    Level of Content
    Who Should Attend
    Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
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