Jam(b) Session: Bricks vs. Clicks Debate – Do We Still Need Physical Models & Design Centers?
Wednesday, February 26 | 12:30 - 1:30 PM
LVCC - West 232
What It's About
The debate is on! Powerhouse panelists take sides and tackle this pressing question for every builder: Are traditional sales tools like physical model homes and design centers becoming obsolete in an increasingly digital marketplace? With contrasting and nuanced views, this Learning Lab promises a lively and balanced discussion on how to integrate the latest digital innovations effectively while keeping the essential human elements that drive home sales. Panelists will share their opinions on digital replacement vs. enhancement, discuss their own internal challenges and strategies, showcase the latest digital and physical solutions, and offer future predictions. Unravel the myths, grasp cutting-edge insights and discover how to blend the best of both worlds to revolutionize your approach to home sales.
What You’ll Learn
- Learn to evaluate the effectiveness of digital tools in home building sales to make informed decisions about integrating technology or replacing current approaches.
- Recognize the modern value of physical model homes and design centers and learn how to leverage digital advancements to enhance customer engagement and sales.
- Understand the complexities of merging digital and traditional methods, gaining insights into overcoming barriers to create a seamless customer experience.
- Discuss digital and physical integration strategies to develop sales business models that are economically viable and scalable.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish