Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Budget-Friendly Marketing: 3 Marketing Pros, 3 Builder Sizes, 3 Winning Strategies

Tuesday, February 17 | 12:30 - 1:30 PM
OCCC - West 315A

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
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    What It's About

    The market (and your budget) may be tightening, but that doesn’t mean your marketing results have to suffer. In this practical, high-energy session, three expert marketing consultants — each specializing in working with small, mid-sized or large builders — share proven strategies that drive results without breaking the bank. Discover how builders of all sizes are maximizing limited resources through smart, high-impact website strategies, social media that builds real connections and content that drives traffic and builds trust. Whether you’re a solo builder or part of a national team, walk away with actionable ideas to strengthen your marketing efforts, connect with today’s homebuyers and thrive in any market condition.

    What You’ll Learn

    • Develop a no or low-cost marketing campaign designed to compete with builders of a similar size.
    • Learn how to identify trends for successful social media campaigns and blog posts.
    • Leave with tips on successful marketing even when the budget has been cut.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Kelly Fink
    Milesbrand
    Picture of Carol Morgan
    Denim Marketing
    Picture of Laura Williams
    InSync Media

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    Building Knowledge Session
    Level of Content
    Intermediate
    Who Should Attend
    Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family Builders - All Types
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