Beyond the Base Price: Maximizing Profitability Through Strategic Pricing
Wednesday, February 18 | 12:30 - 1:30 PM
OCCC - West 304C
What It's About
Pricing is one of the most powerful levers in a builder’s business — but it must be both strategic and psychological to deliver results. This session shows how top builders balance logic, competition, and consistency in pricing while leveraging buyers’ emotional decision-making. Learn techniques for structuring base prices, lot premiums, and options and upgrades that drive both sales velocity and profit margins. Explore good/better/best pricing models and see how thoughtful strategies can improve positioning, boost upgrade sales, and enhance profitability. Through real-world case studies and discussion, gain practical tools to sharpen your pricing approach in today’s competitive market.
What You’ll Learn
- Understand how to balance logical pricing strategies with emotional triggers in buyer decision-making to improve engagement and conversion.
- Implement effective strategies for lot premium pricing based on the eight lot value criteria taught during the presentation.
- Apply the good/better/best pricing model to product offerings to increase perceived value and sales volume.
- Leverage psychological pricing techniques, such as price anchoring and bundling, to influence buyer choices.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish