Fix the Friction: Build Connected Buyer Journeys That Convert & Refer
Thursday, February 19 | 8:15 - 9:15 AM
OCCC - West 311G
What It's About
Confusing, disconnected experiences are costing you sales. Today’s buyers jump from online searches to model visits and expect a seamless journey at every step. But when marketing efforts, sales touchpoints, and internal handoffs don’t align, buyers bail and sales (along with any hope of referrals) are lost. This session shows you how to spot friction in your buyer journey and eliminate it with smart, scalable strategies. Learn to connect websites, social, email, in-person visits, and teams into one cohesive experience, and how to use AI to personalize that journey in real time. Explore how trust is won or lost in the handoffs between sales, construction, and warranty, and see examples of brands doing it all right. Leave with actionable steps to fix the friction, build loyalty, convert more sales and create raving fans who refer.
What You’ll Learn
- Understand how disconnected marketing, sales and handoff efforts are creating friction and damaging trust for today's buyers.
- Learn how to design a connected, omnichannel strategy from first click to warranty.
- Identify ways sales and marketing leaders can guide internal collaboration to drives brand consistency and loyalty.
- Walk away with practical tips to align digital and in-person experiences to boost conversions and drive referrals.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish