Mix It Up: The Power & Profit in Product Diversification
Thursday, February 19 | 8:15 - 9:15 AM
OCCC - West 308D
What It's About
As renter preferences evolve and market competition intensifies, multifamily developers are moving beyond the one-size-fits-all approach. This session explores how integrating a mix of product types — such as garden-style apartments, townhomes, paired homes and mid-rise buildings — within a single development can unlock a range of benefits for your company and your bottom line. Hear from an architect and two developers as they share strategic insights and real-world case studies from across the country. Learn how product diversification can enhance long-term value, support sustainability and provide flexibility, whether your goal is to resell or hold. Discover key programming and design considerations that can help you future-proof your developments and stand out in today’s shifting multifamily landscape.
What You’ll Learn
- Explore how offering diverse unit types and living experiences within one community can attract a broader tenant base and expand market reach.
- Learn how a mix of product types allows renters to move up or down without leaving the community, encouraging longer-term occupancy and reduced turnover.
- Discover how offering a range of product types and price points hedges against market fluctuations and supports more predictable cash flows.
- Identify how product diversity can support zoning flexibility and improve approval prospects with local jurisdictions.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
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