Swipe, Scroll, Sell: Making Social Media Your Best Sales Center

What It's About

Buyers no longer start their home search with a visit to your model – today, it all begins with a scroll, swipe or tap on social. This session shows builders how to translate the model home experience online with content that stops the scroll and sparks sales conversations. You’ll discover what visuals and formats perform best on platforms like Reels, Stories, and YouTube Shorts, ways to align your content with each stage of the buyer journey, and how to build a repeatable strategy that doesn’t drain your team. Packed with real-world examples from builders big and small, you’ll get the tools to turn social media into your top-performing sales center, capturing attention, building trust, and meeting modern buyers where they are.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.