Swipe, Scroll, Sell: Making Social Media Your Best Sales Center
Wednesday, February 18 | 2:15 - 3:15 PM
OCCC - West 307B
What It's About
Buyers no longer start their home search with a visit to your model – today, it all begins with a scroll, swipe or tap on social. This session shows builders how to translate the model home experience online with content that stops the scroll and sparks sales conversations. You’ll discover what visuals and formats perform best on platforms like Reels, Stories, and YouTube Shorts, ways to align your content with each stage of the buyer journey, and how to build a repeatable strategy that doesn’t drain your team. Packed with real-world examples from builders big and small, you’ll get the tools to turn social media into your top-performing sales center, capturing attention, building trust, and meeting modern buyers where they are. A REPEAT OF THIS SESSION WILL BE OFFERED ON WEDNESDAY, FEBRUARY 18, FROM 4:00-5:00 PM IN ROOM WEST 311G.
What You’ll Learn
- Learn how to turn the in-person model home experience into effective social media content to capture buyer attention and drive digital engagement.
- Uncover best practices for Reels, Stories and more to stay ahead of ever-changing algorithms and maximize visibility.
- Identify key performance indicators (KPIs) and engagement metrics to measure whats working and continuously optimize your content for sales success.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish