People Over Process: Exposing the Hidden Killer That’s Costing You Sales
Tuesday, February 17 | 8:15 - 9:15 AM
OCCC - West 315A
What It's About
Too often, sales teams focus on the next step of the process and forget the most important thing — the person right in front of them. In this eye-opening session, discover how rigid, process-first selling is quietly driving buyers away and what to do instead. Packed with real-world stories, mystery shop insights, and humor, this session flips the script on traditional sales systems. See how scripted pitches, robotic checklists, and step-by-step thinking undermine trust and connection. We’ll rewrite robotic sales scripts and expose hidden process pitfalls head-on, showing you how to restore the human side of selling while keeping your framework intact. Walk away with a practical playbook to boost conversions, build stronger relationships, and reignite your team’s passion for selling.
What You’ll Learn
- Learn how to identify and correct overly processed behaviors to build trust and connection with todays buyers.
- Recognize the hidden ways sales scripts and rigid processes lower conversion rates, even with well-trained sales teams.
- Implement strategies that balance structure with real human connection, so every buyer feels heard, valued and runs towards the salesperson, rather than away from them.
- Help salespeople find their authentic voice in the sales conversation.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish