The New Search Landscape: 5 Moves to Outrank & Outperform in a Zero-Click World
Wednesday, February 18 | 10:00 - 11:00 AM
OCCC - West 307C
What It's About
Search is changing fast, and more often than not, buyers get answers without ever clicking a website. As AI-driven results and zero-click searches reshape buyer behavior, SEO isn’t gone, but it’s evolving. Success now depends on visibility and trust built through stronger brand signals and content today’s platforms reward. In this session, two builders — one large, multi-market and one regional — join digital strategy experts to share what’s working now and what’s next. From site performance and structured data to AIO and SXO, you’ll see how builders are adapting and where the real ROI lies. Leave with practical steps to future-proof your search and stay ahead of the competition.
What You’ll Learn
- Learn how AI and zero-click search are reshaping buyer behavior and what your site must do to stay visible.
- Understand how to build digital trust and authority through faster sites, clear content, and consistent user experience across devices.
- Identify the SEO metrics that matter most for builders today, including Core Web Vitals, indexed pages, and engagement signals.
- Hear real-world insights from builders and experts on whats working and whats not in todays evolving search landscape.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish