Out with the Old: Modern Marketing Plans That Actually Work
Tuesday, February 17 | 2:15 - 3:15 PM
OCCC - West 314B
What It's About
As media habits and budgets shift, traditional marketing plans no longer meet the needs of today’s builders and buyers. This session cuts through the clutter to help builders craft a modern, results-driven strategy that can achieve multiple goals - sell inventory homes, launch new communities and build lasting brand value. Learn how to integrate your efforts across channels, map tactics for every touchpoint of the buyer journey and let data drive smarter decisions. Whether you're working with a lean team or a tight budget, this high-level framework is built for the fast-moving realities of 2026.
What You’ll Learn
- Learn how to structure a marketing plan that supports both short-term sales and long-term brand growth.
- Understand how to align channels and tactics with each stage of the buyer journey.
- Discover how to use data to guide decisions and optimize marketing performance.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish