Higher Profits & Happier Customers Through Intentional Design
Thursday, February 19 | 10:00 - 11:00 AM
OCCC - West 308D
What It's About
Great design doesn’t have to break the budget—and in today’s competitive market, it can be a builder’s biggest advantage. Discover how small to mid-sized builders use intentional architectural design to increase sales velocity, elevate asking prices and boost customer satisfaction. Learn how to strategically invest in design, balance upfront costs, and create floor plans and elevations that meet buyer expectations and market demands—all without compromising margins. With real-world examples, data-driven insights and actionable takeaways, uncover ways intentional design can shift from a line item to a powerful profit center.
What You’ll Learn
- Understand how to integrate architectural design as a value-add strategy that contributes to higher sales prices and faster absorption.
- Learn how to evaluate the cost of design in the context of a builders full business model to support better decision-making.
- Identify the design elements that matter most to todays buyers and how to incorporate them without overextending budgets.
- Explore real-world examples showing how intentional design improved builder performance and customer experience.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish