Stop the Scroll: Brand Storytelling That Grabs Attention, Inspires Trust & Makes the Sale
Wednesday, February 18 | 8:15 - 9:15 AM
OCCC - West 314B
What It's About
In a world where attention is currency and trust drives conversions, your brand story isn’t optional. With 81% of buyers avoiding brands they don’t trust (and trusted brands commanding up to 200% more), it’s become a marketing must. This session reveals how to transform your branding, messaging and content into tools that stop the scroll, earn engagement and drive sales. Learn how to craft a brand buyers believe in, use consumer psychology to shape marketing strategy and design onsite and online experiences that spark connection and loyalty. Discover how consistent storytelling can increase revenue by 23% and how to move beyond selling floor plans to pre-selling with purpose. If you’re ready to scale your brand without losing authenticity, this session delivers the strategy, structure and inspiration you need.
What You’ll Learn
- Understand the role of branding and consumer psychology in driving online engagement and buyer trust.
- Define their brand voice and visual identity to create consistent, recognizable content that boosts revenue and recognition.
- Craft story-driven social media content that connects emotionally with potential buyers.
- Identify high-performing post formats and strategies that generate engagement and leads.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
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