Social Media Done On Your Own: Simple. Authentic. Affordable. Effective.
Thursday, February 19 | 12:30 - 1:30 PM
OCCC - West 304C
What It's About
Social media is an essential business tool. But, too often, custom builders and remodelers outsource their efforts to marketers who lack industry insight, dive into platforms without a clear strategy, or simply don’t have the time needed to be effective. This session will reframe and simplify your social media approach through a hyper-focus on unique value proposition and consistent presentation of your brand. Gone is a passive checklist approach and bouncing around to the latest trends. We’ll look at industry-best, focused strategies from Facebook, Instagram, YouTube and more that can be done internally, affordability, and authentically to masterfully articulate your brand and attract future customers.
What You’ll Learn
- Understand the difference between each social medium and why you should never integrate them to save time.
- Embrace posting updates based on milestones and not frequency.
- Learn how to consistently showcase your unique selling position and use it as a competitive advantage.
- Explore ways social media impacts your website visibility.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish