Selling Wellness in Kitchens & Baths: Design That Feels as Good as It Looks

What It's About

Today’s buyers want more than attractive kitchens and baths—they’re seeking spaces that enhance lifestyle and well-being. This session shows how wellness-focused design can be a powerful marketing tool, especially in value-conscious markets. Dive into how layout, materials, lighting, and storytelling create emotional connections that influence purchase decisions. With case studies and real-world examples, an architect and designer share strategies to merchandise kitchens and baths with intention, justify design choices through a wellness lens, and deliver homes that look and feel good. Whether you’re designing or selling, walk away with actionable ideas, emotional touchpoint scripting, and floorplan strategies that resonate and convert.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.