Data-Backed Unit Plans, Amenities & Upgrades for Higher Rental Rates & Happier Residents
Thursday, February 19 | 12:30 - 1:30 PM
OCCC - West 308D
What It's About
In today’s saturated multifamily market, especially in major metro areas, optimizing your units and communities is essential. When so many options abound, you can’t afford to chase trends or guess at what residents want! This session reveals how data-backed design choices can give your units a competitive edge, drive higher effective rental rates and reduce vacancy. Discover which floor plan features, amenities, materials and upgrades consistently attract renters and command premium pricing. See how specific features, like kitchen size, window and counter space or the inclusion of flex/work-from-home areas correlate with rent performance across one-bedroom, two-bedroom and other unit types. If you're ready to make smarter design decisions that directly impact your bottom line, this session is a must.
What You’ll Learn
- Uncover floor plan elements and upgrades you should prioritize based on your target tenant.
- Explore the impact on ROI for increasing the size of various areas in a unit (storage space, kitchen, primary bath, etc.).
- Discover how unit upgrades (granite or quartz countertops, engineered wood flooring, higher-end plumbing fixtures, etc.) are impacting ROI.
- Identify what your ideal tenant is willing and able to pay for regardless of what the trends might suggest.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish