Big Sales & Marketing Wins on a Small Builder Budget
Wednesday, February 18 | 10:00 - 11:00 AM
OCCC - West 315A
What It's About
You don’t need a big budget to get big results. This fast-paced session is packed with high-impact, low-cost sales and marketing strategies tailored for smaller and new home builders. Learn how to grow and protect your brand through design, surveys, reviews and social media. Explore budget-friendly tech tools, like self-guided tours, video and virtual presentations to boost sales and streamline your marketing efforts. Plus, gain practical guidance on when and how to implement automation, AI, software and other scalable systems that offer optimaization with less effort. You’ll walk away with a plan to prioritize for maximum impact and next steps to drive results from day one.
What You’ll Learn
- Discover how to build and protect a brand image that projects trust and strength in three key areas.
- Uncover strategies for stair-stepping your business growth, focusing on what you can accomplish and afford first.
- Learn techniques for marketing and selling more homes with less effort through process optimization and automation.
- Identify the marketing minimum must-haves that deliver the greatest impact from the start.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish