Future-Proof Your Funnel: Brand, Media, AI & More to Keep (Cautious) Leads Moving
Wednesday, February 18 | 4:00 - 5:00 PM
OCCC - West 315A
What It's About
In a slower market where buyers take longer to act and budgets tighten, your funnel must do more. In this tactical session, learn how to align brand strategy, buyer behavior, and automation with modern media tactics to keep leads moving and sales consistent. Explore ways to streamline content, automate follow-up, and create connection with today’s hesitant buyers. See how builders use podcasts, YouTube, local media, and Realtor influencers to educate, generate traffic, and build trust. Backed by real case studies and hands-on guidance, this session gives you the strategies, tools, and templates to adjust wisely, nurture cautious buyers, and convert without overspending.
What You’ll Learn
- Learn how to align brand promise, buyer psychology, and funnel strategy to earn trust in a slower market.
- Discover how to integrate podcasts, YouTube, and influencer collaborations into your funnel to drive organic traffic and leads.
- Understand how to use AI and automation tools to streamline follow-up and personalize buyer engagement.
- See how real builder case studies applied these tactics to generate measurable results without bigger ad budgets.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish