5 Trends That Will Reshape Home Improvement in 2026 and Beyond
Monday, January 1, 2001 | 1:00 - 2:00 AM
What It's About
What You'll Learn
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What It's About
<strong>Description/Elevator Pitch</strong>: What’s driving home improvement in 2026? This session highlights five key consumer and market trends based on proprietary data from HIRI, the industry’s leading research organization. Attendees will gain timely insights into changing homeowner behaviors, spending shifts, and market drivers that impact everything from project planning to product demand. Built for decision-makers, this session offers practical takeaways to help businesses adapt strategies, connect with evolving customers, and stay competitive in a changing landscape.<br /><br /><strong>Snapshot</strong>: Discover the top five consumer-driven trends shaping the future of home improvement. Backed by HIRI research, this session delivers actionable insights to help industry pros adapt to shifting behaviors, economic influences, and evolving homeowner expectations.<br /><br /><strong>Presentation Plan</strong>: This session will be delivered by a single speaker using a dynamic, visual presentation anchored in HIRI’s latest consumer and market research. Key insights will be presented through engaging charts, heat maps, and trend snapshots, with real-world applications woven throughout. The format is designed to be fast-paced, visual, and takeaway-focused, helping attendees easily connect research findings to their marketing, product, and customer engagement strategies. Time will be reserved at the end for audience Q&A, encouraging discussion and practical application of the insights shared.
What You’ll Learn
Identify five emerging consumer trends reshaping home improvement and how these shifts are influencing project types, timelines, and product preferences.
Apply insights from national research to align marketing, sales, and product strategies with evolving homeowner motivations and behaviors.
Interpret demographic and behavioral data to anticipate homeowner decision-making across key improvement categories, from DIY to pro-led renovations.