Most builders think they have a lead problem when what they really have is a conversion problem. In this high-energy, no-fluff discussion, uncover the hidden breakdowns in your sales process that cause buyers to stall and learn exactly how to fix them. Discover how to spot unspoken objections, build trust faster and guide buyers to confident “yes” decisions using a proven, step-by-step framework that can double your conversion rate — without increasing your marketing budget or chasing unqualified leads. Leave with practical tools you can apply immediately to turn more traffic into signed contracts.