From Open House to ROI: How Builders Can Plan Events That Perform

What It's About

Events are one of the most underused assets in a builder’s marketing strategy. Too often treated as one-offs, they can actually generate leads, build brand awareness, and fuel your marketing long after the last guest leaves. In this program, marketing and sales experts share how to plan events with purpose, promote them effectively, capture the right data, and follow up with impact. You’ll also learn how to measure both ROI and ROO to evaluate success and improve future efforts. Whether it’s a grand opening or broker luncheon, you’ll leave with a proven framework to turn any event into a measurable, repeatable marketing win.

How to Attend

Open to all IBS registrants.