Profitable Amenities, Features & Customizations: From 55+ to the Next-Gen Buyer

What It's About

Today’s buyers, across every demographic, demand more in floor plans and design, wellness-focused amenities, pet-friendly spaces, flexible multigenerational layouts, and neighborhoods that live like resorts. And they’re willing to pay for it! While expectations are rising across the board, the 55+ segment remains a major driver and early adopter of lifestyle-centered design. Their preferences often signal what will gain traction with younger buyers. This session highlights profitable amenities and features that appeal across market segments and shows where priorities align—and where they differ—between 55+ and younger buyers. Learn the practical upgrades and customizations that accelerate sales, strengthen margins and set your homes apart.

How to Attend

Open to all IBS registrants.