Filling units isn’t enough—your lease-up strategy must be tied to Debt Service Coverage Ratios (DSCR) if you want to optimize cash flow and secure permanent financing. This presentation brings DSCR to the front line, showing how lease-up teams can connect their day-to-day efforts with big-picture financial goals. Participants will learn how to align leasing targets with financing strategies, communicate those goals effectively with front-line staff, and build a culture where every lease signed supports long-term success. Leave with practical tools to integrate DSCR into daily leasing operations, tighten processes to avoid revenue leaks, and ensure projects stay on track to meet lender expectations.